Built By Grit

Built For Grit is a workwear-driven lifestyle collective rooted in oilfield grit and shaped by modern industry. We exist to create brands that stand for discipline, loyalty, and the pride that comes from real work.

Our mission is simple: build apparel that represents the men who keep things moving—without shortcuts, gimmicks, or fake toughness.

Built For Grit is home to two distinct brands:

IRON GRIT®

Iron Grit represents discipline, resilience, and the mindset required to keep going when it gets heavy. Clean, modern, and unapologetically strong—Iron Grit is for men who let their work speak louder than words.

ROUGHNECK CARTEL®

Roughneck Cartel stands for brotherhood, loyalty, and controlled aggression. Built for crews that rely on each other and take pride in where they come from. This is gear for those who stand shoulder to shoulder and don’t fold under pressure.

Different identities.

Same backbone.

Built For Grit isn’t for everyone—and it’s not trying to be.

It’s for the men and women who show up, put in the work, and stand by their people.

If that’s you—welcome to Built For Grit.